PSB
Website Revamp
INDUSTRY
Education
CATEGORY
UX Design
PSB Academy is a well-known university in Singapore, that offers courses across several disciples also affiliated with 14 other renowned universities from the world.
Brief
Even though PSB Academy had a wealth of content spanning across courses, schools and campus life to student resources that would be useful to their users, as per website data and analytics there wasn’t sufficient traffic on the site with high exit rates. While all the essential information was on the website, students would prefer finding desired information through their college notice board or student help desks.
The team was to create a new well structured information architecture to establish a seamless navigation and experience through the site. We were to determine issues related to their current site experience and recommend solutions to resolve them.
The solution needed to improve the overall user experience of the site and ultimately, generate leads by enquiring with PSB Academy.
Approach
The team conducted a thorough audit to analyze:
Site navigation
Looked through whether the categorization and structure of the information were clear? How easy was it for different user groups to find information
Aesthetics
Did the website have a consistent and clearly recognizable look and feel? Did the imagery and iconography resonate with the brand?
Usability
How would people move from point to point, Were there enough or too many call to actions, How easy was it to find information? Were the current features useful in terms of gathering information with ease?
Content
Were the pages simple to scan on all screens? Was the content easy to digest?
Insights
01
Re-structuring architecture based gated entry points by audience types
02
Decluttering visuals and content
03
Informative advanced search filter
04
Designing bold clear
call-to-actions
User needs
analysis
When I need information I check the Notice Board
I only use the website at the beginning of the semester to download my timetable
I use google to find information on universities
I have never explored the site
Like most students I did my admission through student counsellors
When I first used the website it was hard for me to find the information I needed, so I asked my friend instead.
Mapping the
Experince
Opportunities
01
Seamless application process with apply online feature
02
“Find your Course” feature to help students find the best suited course
03
Create a dedicated
section for progressing students
04
Inclusive website experience for new and existing students
05
Virtual Notice Board on the website
06
Prioritize content based on frequently searched options
07
Student Stories and chat with current students feature
08
Base navigation sections on interesting topics rather than user groups
IA Structure
& Wireframes
Created an Information Architecture and based on the following principles:
-
A minimum number of choices due to an overload of content
-
The Principles of front doors; which involves creating an IA assuming
-
Users have entry points other than the homepage
-
Multiple classifications to make information more clear
-
Having focused and simple navigation without mixing things
-
Identify relevant cross-links enabling users to easily navigate through content and find the desired information without having to spend too much time
Old website
PSB website
revamp
With a progressive rise in traffic of about 21%, low exit rates, more time extended their contract with the intention of establishing online courses as an extension to their newly created website.